SEO & GEO Strategist

About The Role

Optimal is seeking an SEO & GEO Strategist with a passion for the evolving intersection of search, AI, and brand visibility. This role is ideal for someone who understands traditional SEO fundamentals but is eager to help brands win in the next era of discovery: Generative Engine Optimization (GEO).As part of Optimal’s innovative SEO team, you’ll influence how brands are surfaced and represented across both search engines and LLMs, from Google’s AI Overviews to ChatGPT, Gemini, Claude, etc. Our team combines technical SEO, industry-leading content strategy, and digital PR with forward-thinking GEO tactics that shape visibility and sentiment across the full spectrum of modern discovery.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

• Produce high-quality, research-driven content engineered for both human audiences and LLMs, enhancing visibility across search engines and generative platforms.
• Conduct comprehensive SEO and GEO audits to identify opportunities for growth across Google Search, AI Overviews, and LLMs.
• Perform LLM visibility and sentiment audits to understand how brands are represented within AI outputs and surface actionable recommendations to improve authority, trust, and visibility.
• Implement on-page SEO optimizations, including metadata, internal linking, schema markup, and entity structuring to strengthen machine understanding and topical relevance.
• Collaborate with developers to execute technical enhancements such as redirects, canonicalization, structured data validation, and Core Web Vitals improvements that ensure full crawlability and AI readability.
• Analyze and report on performance through traditional analytics tools and emerging GEO visibility platforms, translating findings into actionable insights that improve both search and LLM outcomes.
• Stay ahead of evolving AI trends by testing and documenting GEO best practices that influence how brands appear across LLMs.

Minimum Qualifications & Skill Requirements:

• 2+ years of relevant SEO experience
• 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
• An analytical mindset with the ability to extract actionable insights from data and translate them into clear SEO + GEO recommendations.
• Understanding of how LLMs and generative search are reshaping SEO visibility, brand representation, and discovery paths.
• Familiarity with AI visibility and prompt-tracking tools (e.g., Peec.ai, Profound, or equivalent) to measure performance within generative platforms.
• Experience using Google Search Console, Google Analytics 4, and keyword tracking tools to evaluate performance and uncover growth opportunities.
• Strong written and verbal communication skills, with the ability to simplify complex SEO + AI insights for clients and internal stakeholders.
• Solid grasp of technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
• Experience with SEO platforms and tools (e.g. Ahrefs, SEMrush, etc.)
• Eagerness to expand into GEO and AI-driven content strategy, staying ahead of how search engines and LLMs interpret brand authority.
• Proficiency with Excel / Google Sheets for data analysis and reporting; basic familiarity with HTML and CSS is a plus.

Optimal is proud to offer the following:

• Flexible Time Off
• Paid Leave for New Parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Tuition Reimbursement
• Professional development opportunities
• Rewards and recognition programs

Office Hours

This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.

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