Establish and socialize AI search, generative engine optimization (GEO) and SEO best practices, enabling content owners, marketers, web producers, developers, and regional teams to create content that is accurate, discoverable, structured, and aligned with how customers search and evaluate. Experience using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, Bing Webmaster Tools, Baidu Webmaster Tools, Conductor, Profound, onsite search analytics, or comparable platforms.