Job Summary
About Us
Rubrik is a leader in cyber security delivering comprehensive and scalable solutions to protect businesses from today&39s ever-evolving cyber threats. Our mission is to provide ultimate cyber resilience for our diverse set of clients enabling them to secure their most critical data and maintain business continuity.
Position Overview
Rubrik is seeking an experienced and dynamic Sr. Manager Digital Marketing to lead our paid media strategy. This person will report directly to the Head of Digital Marketing and will play a pivotal role in driving our paid media initiatives across a variety of channels. The ideal candidate will have over 10 years of experience in digital marketing with a strong focus on paid media and a proven track record of managing a team of paid media experts. This role will report to our HQ in Palo Alto on a hybrid basis.
What youll be doing
Develop and Own Paid Media Strategy
Lead the paid media strategy for Rubrik ensuring alignment with business objectives and goals.
Lifecycle Marketing
Develop and execute comprehensive lifecycle marketing strategies to engage convert and retain customers at every stage of their journey.
Team Management
Lead mentor and develop a team of paid media experts ensuring they are equipped with the necessary skills and knowledge to execute campaigns effectively.
Strategic Planning and Optimization
Oversee the planning tracking and optimization of all paid media initiatives. Continuously find ways to improve efficiencies and drive higher yields.
Collaboration
Closely partner with other parts of the marketing team to activate offers and campaigns ensuring cohesive and effective marketing strategies.
Performance Metrics
Identify and prioritize key performance metrics to hit goals for MQLs meetings pipeline dollars and units.
Proactive Communication
Maintain open and proactive communication channels within the team and with other departments ensuring everyone is aligned and informed.
Hands-On Leadership
Be willing to roll up your sleeves and actively support your team in campaign execution problem-solving and troubleshooting.
Innovation
Stay ahead of industry trends in digital marketing to introduce new and exciting ways to activate our campaigns.
Motivation and Inspiration
Inspire motivate and drive your team to constantly aim high and achieve outstanding results.
CRM Data Integration
Have a deep understanding of the sales funnel with the ability to track conversion rates throughout the journey to influence the digital marketing strategies and plans.
Budget Management
Manage and optimize the paid media budget to ensure maximum ROI across multiple channels product pillars and geographies.
Reporting
Provide regular performance reports and insights to the Head of Digital Marketing and other senior stakeholders.
Content Strategy
Partner with cross functional teams such as product marketing campaigns programs and content marketing to develop and implement content strategies to attract and engage target audiences.
Brand Management
Ensures that the brand&39s online presence is consistent and aligned with the overall brand message.
Experience Youll need
Qualifications
10&43 years of experience in digital marketing with a focus on paid media. Proven experience leading and managing a paid media team.
Self-sufficient and highly analytical with the ability to interpret data and make informed decisions.
Creative and innovative mindset with a passion for staying ahead of industry trends.
Strong leadership and team management skills.
Excellent communication and collaboration abilities.
Demonstrated ability to proactively communicate and engage with various stakeholders.
Technical Proficiency
Proficiency with digital marketing tools and platforms e.g. Google Ads LinkedIn Ads Facebook Ads programmatic platforms content syndication programs and analytics tools.
Extensive expertise in Salesforce and Tableau for reporting and analysis. Bonus points for Adobe Analytics experience.
LI-KY1
The minimum and maximum base salaries for this role are posted below additionally the role is eligible for bonus potential equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range the salary offered will be determined by work location and additional factors including job-related skills experience and relevant education or training.
US Pay Range
171400-257000 USD
Join Us in Securing and Accelerating the World&39s AI Transformation
Rubrik RBRK the Security and AI Operations Company leads at the intersection of data protection cyber resilience and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing monitoring and recovering data identities and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions enforcing real-time guardrails fine-tuning for accuracy and undoing agentic mistakes.
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Inclusion &64 Rubrik
At Rubrik we are dedicated to fostering a culture where people from all backgrounds are valued feel they belong and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the worlds data. Our goal is to hire and promote the best talent regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.
Our inclusion strategy focuses on three core areas of our business and culture
Our Company
We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
Our Culture
We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging can thrive and do their best work. Your contributions help us innovate and break boundaries.
Our Communities
We are dedicated to expanding our engagement with the communities we operate in creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik contributing to safer and stronger communities.
Equal Opportunity EmployerVeteransDisabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability. Rubrik provides equal employment opportunities EEO to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements