Senior Product Marketing Manager Microsoft
Redmond, WA8 days ago
- $106,400–$203,600 Per Year
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Skills
- Amazon Alexaunmatched
- Analysis Skillsunmatched
- Artificial Intelligence (AI)unmatched
- Brand Marketing (Branding)unmatched
- Business Analysisunmatched
- Business Intelligenceunmatched
- Campaignsunmatched
- Channel Managementunmatched
- Channel Marketingunmatched
- Continuous Improvementunmatched
- Customer Conversionunmatched
- Customer Experienceunmatched
- Establish Prioritiesunmatched
- Financeunmatched
- Financial Analysisunmatched
- Marketingunmatched
- Marketing Campaignunmatched
- Performance Metricsunmatched
- Presentation/Verbal Skillsunmatched
- Process Improvementunmatched
- Product Developmentunmatched
- Product Marketingunmatched
- Product Positioningunmatched
- Salesunmatched
Description
Be part of a group of passionate and dedicated marketers focused on growing adoption and usage of Alexa+, our next generation AI assistant. Alexa is a meaningful part of our customers everyday lives and this role is uniquely positioned to help grow adoption of prioritized Alexa capabilities.
This role works closely across Go-To-Market, Product, Finance, Business Intelligence, and Creative teams to drive performance marketing campaigns that deliver against adoption goals.
A successful candidate is highly analytical, versed in acquisition and performance marketing, brings a unique point of view, and thrives in ambiguous, fast paced environments.
Key job responsibilities
- Analyze and improve customer funnels, continuously optimizing to drive better customer experiences and conversion
- Develop cross channel marketing campaigns that deliver against acquisition and retention targets
- Lead the briefing and development of creative assets
- Lead the development and implementation of campaign and business performance metrics
- Drive ongoing experimentation plans
- Deliver feedback loops to Go To Market and Product teams to drive continuous improvements in product development and positioning
About the team
The Alexa Lifecycle Marketing team is a group of passionate and high performing marketers focused on driving continuous growth of Alexa across Amazon devices (e.g. Echo), the Alexa App, and Alexa.com. The team works closely across Alexa Go To Market, Alexa Brand Marketing, Alexa Product, Alexa Sales, Finance, and Business Analytics. The team consists of product marketers, channel marketing experts, and creative.
Numbers & Facts
| Location | Seattle, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
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