Strategic Events Manager, Campaigns

Job Title: 

Strategic Events Manager, Campaigns 

Location: 

United States 

Job Type: 

Full-time, 9-months, On-Going Contract, W2 

Schedule: 

Monday – Friday, Remote 

Pay Range: 

$65.93 per hour  

Visa sponsorship is not available now or in the near future. 

Job Description:  

Key Responsibilities 

• Own demand generation strategy, planning, and execution for strategic events. 

• Build and maintain repeatable promotional playbooks for hosted and third-party events. 

• Develop post-event follow-up strategies and lead routing plans. 

• Partner with key stakeholders to establish registration goals and campaign objectives. 

• Create and manage go-to-market promotional calendars for each event. 

• Coordinate campaign timelines and ensure execution milestones are met. 

• Lead weekly promotional planning and alignment meetings. 

• Drive accountability across cross-functional teams to support campaign success. 

• Measure campaign performance and identify opportunities for optimization. 

• Continuously refine promotional strategies using a test-and-learn approach. 

Requirements 

• 5+ years of demand generation, integrated campaign management, or related B2B marketing experience. 

• Hands-on experience promoting and supporting hosted conferences, virtual events, and large industry tradeshows. 

• Demonstrated ability to manage multiple concurrent marketing initiatives. 

• Strong project management and organizational skills with exceptional attention to detail. 

• Experience developing strategic promotional plans that support business goals. 

• Proven ability to analyze campaign performance and make data-driven decisions. 

• Strong written, verbal, and presentation skills. 

• Experience working effectively in highly collaborative, cross-functional environments. 

Preferred Qualifications 

• Experience marketing large-scale user conferences, virtual summits, or enterprise technology events. 

• Background in SaaS, enterprise software, cloud, cybersecurity, or related technology industries. 

• Experience building scalable campaign frameworks that can be repeated across multiple events. 

• Ability to develop creative approaches for audience engagement and event promotion. 

• Experience supporting registration growth, attendee engagement, and pipeline acceleration initiatives. 

Skills 

• Demand Generation 

• Integrated Campaign Management 

• Event Marketing 

• Marketing Strategy 

• Campaign Planning & Execution 

• Registration & Attendance Growth 

• Pipeline Development 

• Marketing Analytics & Reporting 

• Cross-Functional Collaboration 

• Stakeholder Management 

• Project Management 

• ROI Measurement 

• Promotional Planning 

• Go-to-Market Execution 

• Performance Optimization 

Education 

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred. 

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