Student Administrative Aide 1 - Advancement - Communications & Marketing

Position Overview

The Marketing & Communications Student Worker supports Tulane Advancement Communications and Marketing by helping to create, schedule, and deliver engaging content across social media platforms. This role is a great fit for a student interested in digital marketing, communications, or content creation, and offers hands-on experience managing content for a professional organization''s social media presence, tracking performance data, and covering live events.

Key Responsibilities

Content Production & Delivery

• Produce and deliver original content (graphics, photos, videos, captions, and written copy) for Tulane Alumni social media channels, ensuring content aligns with brand voice and visual identity guidelines
• Adapt content formats to fit each platform (Instagram, Facebook, X/Twitter, LinkedIn, etc.), optimizing for engagement and audience reach
• Collaborate with Tulane Advancement Communications and Marketing to source stories, photos, and updates from alumni, students, and campus events

Content Strategy & Scheduling

• Ideate creative and timely content concepts that highlight Tulane Alumni achievements, university milestones, and community engagement opportunities
• Build and maintain a content calendar, scheduling posts in advance using social media management tools
• Monitor upcoming events, holidays, and university initiatives to proactively plan relevant content

Analytics & Reporting

• Track and compile monthly social media performance metrics (engagement, reach, follower growth, top-performing content, etc.)
• Conduct research on social media trends, competitor/peer institution content, and best practices to inform content strategy
• Deliver clear, organized reports and recommendations to the Alumni Relations team based on performance data

Event Live Coverage

• Provide real-time social media coverage of Tulane Alumni events (in-person and virtual), including photos, videos, stories, and live posts
• Capture authentic, engaging moments that reflect the energy and community of alumni gatherings
• Coordinate with event staff to identify key moments, speakers, and content opportunities during events

Qualifications

• Current Tulane University student in good academic standing
• Strong written communication skills and attention to detail
• Familiarity with major social media platforms and content creation tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Experience with social media scheduling/management platforms is a plus (e.g., Sprout Social, Hootsuite, Later)
• Interest in marketing, communications, journalism, graphic design, or a related field
• Ability to work independently, manage deadlines, and communicate proactively with supervisors
• Comfortable working occasional evenings or weekends for event coverage

Tulane University is an equal opportunity educator and employer committed to providing an education and employment environment free of unlawful discrimination, harassment, and retaliation. Legally protected demographic classifications (such as a person's race, color, religion, age, sex, national origin, shared ancestry, disability, genetics, veteran status, or any other characteristic protected by federal, state, or local laws) are not relied upon as an eligibility, selection or participation criteria for Tulane's employment or educational programs or activities.

Tulane University is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing an application or during any phase of the interview process, please contact the Office of Human Resources by phone at 504-865-4748 or by email at hr@tulane.edu.