Tourism Marketing Manager

Tourism Marketing Manager

Salary

$4,694.00 - $9,211.00 Monthly

Location

Baton Rouge, LA

Job Type

Promotion

Job Number

CRT-2026-227915-KW

Department

Culture Rec & Tourism-Tourism

Opening Date

10/28/2026

Closing Date

11/2/2026 11:59 PM Central

• Description
• Benefits
• Questions

About this Job

This position is located at the Capitol Annex Building in Baton Rouge, LA.

The Louisiana Office of Tourism (LOT) Marketing program directs, manages and monitors public relations, advertising and media agencies through contracts with private sector companies specializing in different aspects of destination marketing practices. This effort also includes partnerships with state professional groups and local Convention and Visitor Bureaus (CVBs).

The Domestic Sales and Sports Manager is charged with leadership and direction of the agencys US, Canada and Sports tourism, exploring new and emerging opportunities for group tour product development, increasing sporting events to the state, and fostering partnerships with state partners and steak holders. This position will concentrate efforts on assisting the Sales Division with implementing the sales strategies and support state CVBs wtth group tour sales in the US and Canada and with sporting events Currently, 16 Louisiana Conventions and Visitors Bureaus participate with LOT on international marketing and international missions.

Minimum Qualifications

Six years of experience in tourism, marketing, public relations, or administrative services; OR

Six years of full-time experience in any field plus three years of experience in tourism, marketing, public relations, or administrative services; OR

A bachelors degree plus three years of experience in tourism, marketing, public relations, or administrative services; OR

An advanced degree plus two years of experience in tourism, marketing, public relations, or administrative services.

EXPERIENCE SUBSTITUTION:

Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Job Specification

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties and Other Information

Job Duties:

• Direct all domestic and sports sales efforts for the Office of Tourism (LOT} by providing functional direction of program budgeting, planning, programmatic implementation and processing.

• Coordinate the sports marketing efforts of TEAM Louisiana

• Plan, organize and execute special events and promotions designed to build and sustain a top-of-mind awareness of Louisiana as a premier travel destination.

• Manage the LOTs partnerships with local Convention and Visitors Bureaus (CVB) regarding cooperative sales opportunities

• Communication with all interested parties, tracking of deliverables from all parties and reporting results to both state and participants.

• Coordinate with the Communications Department to insure all of Louisiana travel industry is aware of upcoming LOT programs and how they can participate.

• Guide the agencys strategic planning efforts in the Domestic and Sports Markets including those implemented by reporting staff.

• Report to Tourism Marketing Director all progress, results, challenges, and recommendations.

• Product development for group tours and consumer/sports sales

• Manage event/project logistics by securing necessary resources, location, audio-visual, security, technical needs, etc.

• Represent the state at consumer/trade shows

• Work as liaison with the states association partners

• Incumbent Oversees trail development and sales initiatives.

• Other duties as needed.

Position-Specific Details:

• Appointment Type: This is a full-time position. This position will be filled as a promotion of a current permanent employee of the Department of Culture, Recreation and Tourism or The Office of the Lieutenant Governor serving in a classified position.
• Work Schedule: This is a full-time position that reports in-office Monday-Friday, from 8:30 AM to 5:00 PM. This position may be required to work evenings, weekends, holidays, and/or overtime. This position will be required to travel and drive.
• Location: This position is located at the Capitol Annex Building in Baton Rouge, LA.

Louisiana is a State As a Model Employer (SAME) that supports the recruitment, hiring, and retention of individuals with disabilities.

How To Apply:

No Civil Service test score is required in order to be considered for this vacancy.

To apply for this vacancy, click on the "Apply" link and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

• Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.*

The Office of the Lieutenant Governor and the Department of Culture, Recreation and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.

For further information about this vacancy, contact:

Katelyn Wale

Department of Culture, Recreation & Tourism

1051 North 3rd Street

Baton Rouge, LA 70802

Fax: 225-342-7928

kwale@crt.la.gov

Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:

Insurance Coverage More information can be found at https://info.groupbenefits.org/

Parental Leave - Up to six weeks paid parental leave

More information can be found at https://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx

Holidays and Leave - State employees receive the following paid holidays each year:

• New Years Day
• Martin Luther King, Jr. Day,
• Mardi Gras,
• Good Friday,
• Memorial Day,
• Independence Day,
• Labor Day,
• Veterans Day,
• Thanksgiving Day and Christmas Day.
• Additional holidays may be proclaimed by the Governor

State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.

Retirement - State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):

• Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video to give you more detailed information about their system
• Teachers Retirement System of Louisiana (www.trsl.org),
• Louisiana School Employees Retirement System (www.lsers.net), among others

01

Are you currently a permanent, classified employee of The Department of Culture, Recreation and Tourism or The Office of the Lieutenant Governor?

• Yes
• No

Required Question

Employer State of Louisiana

Address 1201 N 3rd St

Baton Rouge, Louisiana, 70802

Phone (866) 783-5462

Website http://agency.governmentjobs.com/louisiana/default.cfm