Vice President of Sales

our client is a leading B2B Martech for the Consumer indusry, they power the fastest mobile shopping experiences for Shopify brands. As VP of Sales you’ll own the engine that turns that advantage into revenue: building a high-velocity team that lands, expands, and retains category-leading DTC brands. Your work directly funds the next generation of mobile commerce—and puts company in every shopper’s pocket.

Performance Objectives

• Build and lead a sales organization that consistently exceeds annual recurring revenue targets within 12 months of hire.
• Design and execute a repeatable outbound + inbound motion that shortens average sales cycle by 20% while raising win rates on $50k+ ACV deals.
• Hire, onboard, and coach a team of AEs and SDRs so that 80% of quota-carrying reps hit or exceed quota by the end of year one.
• Partner with Product and Customer Success to convert 30% of new logos into multi-year expansions within 18 months.
• Implement a forecasting cadence and CRM hygiene standard that delivers 90%+ accuracy at the monthly and quarterly levels.
• Establish a competitive playbook that positions Tapcart as the default mobile app for Shopify Plus and high-growth brands, measurably reducing losses to in-house or competitor solutions.

Environment & Resources

You’ll report to the CEO and sit on the executive team in Santa Monica (hybrid). You’ll inherit a growing sales org, a modern tech stack (Salesforce, Outreach, Gong), and a marketing engine already generating qualified pipeline. Budget and headcount will scale with performance; you’ll have a seat at the table for pricing, packaging, and go-to-market decisions.

Essential Qualifications

• Proven track record scaling SaaS sales teams from ~$10M to $50M+ ARR in ecommerce, mobile, or Shopify ecosystems.
• Hands-on experience hiring and developing both SDRs and enterprise AEs who sell to CMOs and Heads of Ecommerce.
• Demonstrated ability to install process, forecasting, and compensation plans that drive predictable growth without sacrificing culture.
• Comfort operating in an early-stage, high-velocity environment where you still close deals and coach from the front.
• Deep understanding of the Shopify merchant landscape and the mobile commerce buying process.

Role Selling Points

• Category-defining product: they is already the mobile standard for hundreds of top Shopify brands.
• Real ownership: you’ll shape GTM strategy, pricing, and team design with the founding team.
• Well-funded runway and a mission that every DTC operator actually cares about—speed and conversion on mobile.
• Santa Monica HQ with a hybrid culture that values results over hours in seats.

If you’re ready to own the number and build the sales machine that puts company in every shopper’s hand, apply now. We move fast—your first 90 days will set the trajectory for the next three years.