NewRegional Manager - Sales TDS TelecomRegional Manager - SalesMadison, WI$115,800–$188,200The role oversees the execution of the “go to market” strategy by working closely with and linking personnel from the sales, account management and customer support groups with other business units including Marketing (product management, product development and lead generation teams), Human Resources (compensation and training), IT (systems), Network Services and Network Operations (back office processes and order coordination) to ensure the timely implementation of customer sales and fulfillment of the TDS value proposition and brand promise to the customer. TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide.
NewRegional Manager-Consumer Direct Sales TDS TelecomRegional Manager-Consumer Direct SalesMadison, WI$108,500–$176,300TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Responsibilities: Manage existing direct sales teams driving activity and delivering sales results from door knocking, partner/referrals, property owner MDU partnerships, local event participation and potential partnership with external door to door vendor to ensure region meets/exceeds sales targets.
Digital Events Marketing Manager ApartmentIQDigital Events Marketing ManagerMadison, WIRemoteEnd-to-End Digital Production & Experience Platform Operations: Own the technical stack for all virtual events (e.g., Zoom Events, Goldcast, Hubilo), managing speaker green rooms, live streaming logistics, and seamless broadcast execution. Content Optimization & Scale: Partner with the content team to build post-event workflows using LLMs (Claude, ChatGPT) to instantly slice long-form video into social clips, blog recaps, and email nurture tracks.
NewCustomer Marketing Manager Wolters KluwerCustomer Marketing ManagerMadison, WIManage customer-focused events such as events, conferences, webinars, user groups, and community initiativesTrack, measure, and report on key performance metrics (retention, churn, NPS, expansion revenue)QualificationsBachelor's degree or equivalent required.10-15 years of experience in customer marketing, lifecycle marketing, or related rolesProven track record of driving customer engagement, retention, and revenue growthProven ability to design and execute targeted, account-specific retention and renewal strategies and campaigns that align with Customer Success and Sales teams, driving contract renewals, expansion opportunities, and long‑term customer value through personalized engagement, lifecycle insights, and data‑driven campaign optimization. Excellent communication, storytelling, and project management skillsExperience in B2B (preferred) or SaaS environments (strongly preferred)Travel requirements can be up to 20%.Key CompetenciesStrategic thinking with strong execution skillsCustomer‑centric mindsetAnalytical and results‑orientedStrong collaboration and influence across teamsCreative problem‑solvingCompensation$107,500.00 - $188,400.00 USDThis role is eligible for Bonus.
Product Marketing Manager, HVACR NAM Danfoss A/SProduct Marketing Manager, HVACR NAMLoves Park, ILWorking with a global, high-performing team, you will shape how our solutions are positioned and adopted, enabling partners, sales teams, and customers to succeed. Additionally, you can freely decide and change any time whether you accept cookies or choose to opt out of cookies to improve the website's performance, as well as cookies used to display content tailored to your interests.
Division Marketing Manager Nutrien LtdDivision Marketing ManagerJanesville, WIThrough the collective expertise of our nearly 26,000 employees, we operate a world-class network of production, distribution, and ag retail facilities We efficiently serve growers' needs and strive to provide a more profitable, sustainable, and secure future for all stakeholders. Coordinate and collaborate with technical resources and key sales stakeholders to build product confidence by leveraging Loveland nutritional product trials, field days and field demonstrations.
NewPerformance Marketing Manager Cardinal HealthPerformance Marketing ManagerMadison, WI$105,100–$135,090 / yearInteracts with subordinates, peers, customers, and suppliers at various management levels; may interact with senior management Interactions normally involve resolution of issues related to operations and/or projects and gains consensus from various parties involved. With a focus on generating high-quality leads, maximizing return on advertising spend (ROAS), and accelerating conversion and retention for all B2B and DTC promotional outlets, this role has a critical responsibility in overall commercial strategy heavily weighted in diabetes technologies and other medical supply categories.
NewJunior Marketing Manager Apel MarketingJunior Marketing ManagerMadison, WIWhat You'll Do:Assist in planning and executing marketing campaignsWork directly with clients to increase brand awareness and customer acquisitionAnalyze campaign performance and track key metricsSupport and mentor entry‑level team membersDevelop leadership and business management skillsWhat We're Looking For:Bachelor's degree in Marketing, Business, Communications, or related field (preferred but not required)Strong communication and interpersonal skillsGoal‑oriented with leadership potentialAbility to thrive in a fast‑paced environmentWhat We Offer:Paid training and one‑on‑one mentorshipClear advancement opportunities into senior managementCompetitive weekly pay + performance bonusesPositive, team‑oriented company cultureIf you're looking for more than just a job and want a clear path into leadership, we'd love to connect.#J-18808-Ljbffr. This is an entry-level leadership development role designed for individuals who want hands‑on experience in marketing strategy, client relations, and team management.
Content Marketing Manager, Market Research ApartmentIQContent Marketing Manager, Market ResearchMadison, WIRemoteYou'll act as a multifamily analyst using Explore Pro, our market research platform, for insights, then translate them into newsletters, social, email, blog content, reports, and beyond. Data Mining: Ability to navigate complex proprietary data platforms (e.g., Explore Pro) to identify market-moving trends in multifamily rent, concessions, and supply pipelines.
NewJunior Marketing Manager: Leadership Track & Mentorship Apel MarketingJunior Marketing Manager: Leadership Track & MentorshipMadison, WIApel Marketing in Madison, WI is seeking a driven Junior Marketing Manager to help execute marketing strategies and work directly with clients. Candidates should ideally have a degree in Marketing or related fields and possess strong communication skills.
NewStrategic Marketing Manager, Insurance & Insurtech UnderstoryStrategic Marketing Manager, Insurance & InsurtechMadison, WIThe role demands strong experience in the insurance sector, integrating product marketing and external communications, while enhancing brand presence. The ideal candidate will have 4-5+ years of relevant experience, a Bachelor's degree, and an excellent track record in achieving marketing goals.
Marketing Manager, Events (Temporary) Baker Tilly Advisory Group, LPMarketing Manager, Events (Temporary)Madison, WisconsinBaker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles, Chicago and Boston.
Senior Product Marketing Manager PUBG MadisonSenior Product Marketing ManagerMadison, WisconsinRemoteYou will own, develop, and execute high-impact online and offline marketing strategies across the full product lifecycle — from the initial launch through long-term live service — ensuring the game builds and sustains a passionate global community of players while meeting its commercial objectives. The person we’re looking for: PUBG Studios Madglory seeks a Senior Product Marketing Manager to play a pivotal role in driving the success of our ambitious AAA live-service multiplayer shooter.
NewField Marketing Manager: Local Markets & Partnerships TDS TelecommunicationsField Marketing Manager: Local Markets & PartnershipsMadison, WIThis role focuses on developing brand awareness, achieving sales targets through community initiatives, and managing partnerships. Candidates must have a bachelor's degree or 4+ years of relevant experience, strong marketing skills, and the ability to travel 40%-50% of the time.
Marketing Communications Project Manager 1 StratAcuity Staffing Partners IncMarketing Communications Project Manager 1Madison, WI$20–$21 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Success in this role will require a blend of communications strategy, AI-enabled content development, workflow design, and operational project management to partner on how communications are planned, produced, and delivered across the organization.
Distribution and Marketing Manager SSI Technologies LLCDistribution and Marketing ManagerJanesville, WIThe position focuses on two primary areas: (1) growing sales through distributors and channel partners by developing relationships, supporting partner success, and driving channel performance; and (2) planning and executing marketing programs that build brand awareness, generate demand, and support product launches across SSI's markets. Based at SSI Technologies' headquarters in Janesville, Wisconsin, with the potential for a hybrid arrangement within the Midwest region, this role serves as a key connector across the organization, helping ensure sales, marketing, and business initiatives are aligned to support growth.
Email Marketing & CRM Manager Trek TravelEmail Marketing & CRM ManagerMadison, WIFull timeWe're looking for an Email Marketing & CRM Manager to own our email marketing and CRM as a connected, revenue-driving system — translating brand and growth priorities into a lifecycle program that builds the list, moves prospects toward booking, and keeps guests engaged long after the trip ends. End-to-end campaign execution — brief, copy direction, build, QA, deploy, with AI used as a team member to generate, iterate, and personalize copy across segments at speed.
Marketing Communications Project Manager I - # 26-13834 US Tech Solutions, Inc.Marketing Communications Project Manager I - # 26-13834Madison, WI$25–$27 / hourSuccess in this role will require a blend of communications strategy, AI-enabled content development, workflow design, and operational project management to partner on how communications are planned, produced, and delivered across the organization. This role requires deep familiarity with AI and Large Language Models (LLMs) to help generate, refine, and scale communications content while improving the efficiency, consistency, and repeatability of team workflows.
Marketing Communications Manager - Dealer Business Unit Springs Window FashionsMarketing Communications Manager - Dealer Business UnitMIDDLETON, WisconsinStakeholder Collaboration Partner with sales, marketing, corporate communications, brand managers, product management and leadership teams to deliver timely, relevant, and impactful messaging. Supported by a dedicated marketing team and the industry’s best inside sales and customer service, the Marketing Communications Manager position represents an exciting opportunity to take this business to the next level.
Marketing Communications Manager Dealer Business Unit Springs Window Fashions LLCMarketing Communications Manager Dealer Business UnitMIDDLETON, WIPartner with sales, marketing, corporate communications, brand managers, product management and leadership teams to deliver timely, relevant, and impactful messaging. Supported by a dedicated marketing team and the industry's best inside sales and customer service, the Marketing Communications Manager position represents an exciting opportunity to take this business to the next level.
Senior Sales & Marketing Operations Analyst Millennium-Senior Sales & Marketing Operations AnalystDelavan, WIDesign and deliver client-facing reporting and analytics - customer scorecards, dashboards, and quarterly business reviews that show our customers the value Millennium delivers and uncover opportunities to grow the relationship — leveraging AI to scale personalized insights across the customer base. Partner with Finance's Pricing Manager to translate financial pricing analytics into commercial action — pairing margin, price realization, and competitive insight with structured win/loss analysis to identify pricing opportunities, address leakage, and inform deal-desk decisions on strategic opportunities.
Senior Product Marketing Manager Krafton IncSenior Product Marketing ManagerMadison, WIplease do visit this url: https://www.krafton.com/careers/recruit-detail/?var_page=3&job=4964&search_list_cnt=10 for more information.
Marketing Associate Franklin Electric Co IncMarketing AssociateMadison, WIThe Marketing Associate will support the Global Marketing Manager in driving strategic planning, market intelligence, and Key Strategic Initiative (KSI) tracking across the business segment. This role is centered on delivering high-impact business insights, using data and analysis to inform strategic decisions and guide key initiatives across the business.
NewGTM-Focused Product Marketing Lead Cengage GroupGTM-Focused Product Marketing LeadMadison, WIThe role involves supporting product strategy execution and go-to-market readiness by translating market insights and customer needs into effective messaging. Responsibilities include coordination of product launches, market analysis, and development of sales enablement tools.
NewEmail Marketing Specialist - Global RalliantEmail Marketing Specialist - GlobalMadison, WIRemote$48,800–$90,600 / yearHybridJob Title: Email Marketing Execution Specialist - GlobalCompany: Hengstler-DynaparLocation: Fully Remote (Headquartered in Elizabethtown, NC, USA, and Aldingen, Germany and Kezmorak, Slovakia)Role OverviewWe are seeking a hands‑on HubSpot expert to own global email execution, automation, and performance optimization across multiple business units. Attribution, Analytics & Revenue ImpactOwn email performance measurement, including:Open Rate, CTR, CTORConversion RateEngagement over timeUnsubscribes, spam, and deliverability signalsForm fills, MQLs, and downstream funnel impactUse HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence.
NewContent Marketing Lead: AI-Driven PropTech Growth ApartmentIQContent Marketing Lead: AI-Driven PropTech GrowthMadison, WIApartmentIQ is looking for a Content Marketing Manager in the U.S. to transform data into engaging content that influences the multifamily industry regarding pricing and supply. Ideal candidates should have 4-7 years of relevant experience and a good grasp of SEO, with a focus on delivering high-quality content through various channels.
NewStrategic Remote Events Marketing Lead Cengage GroupStrategic Remote Events Marketing LeadMadison, WIRemoteCengage Group in Madison, Wisconsin is seeking an Institutional Events Marketing Manager to lead the planning and execution of marketing events. A strong commitment to quality and detail is crucial, along with the ability to work collaboratively with internal and external teams.#J-18808-Ljbffr.
NewSenior Marketing Account Manager CLEAResultSenior Marketing Account ManagerMadison, WI$83,000–$90,000 / yearWe do that by creating a people‑first culture built on trust, accountability, and transparency; where every employee – regardless of position, role, or identity is treated with respect and given an equal chance to thrive. Required Technical Skills 8+ years of experience in marketing account management, client services, advertising, or communications.
NewContent Marketing Manager - AI Trainer DataAnnotationContent Marketing Manager - AI TrainerMadison, WIBenefitsThis is a full-time or part-time REMOTE positionYou'll be able to choose which projects you want to work onYou can work on your own scheduleProjects are paid hourly starting at $20+ USD per hour, with bonuses on high-quality and high-volume workResponsibilitiesGive AI chatbots writing and editing tasks and evaluate their outputsEvaluate the quality produced by AI models for correctness and performanceQualificationsFluency in English (native or bilingual level)Detail-orientedExcellent command of grammar, style, and brand voiceA current, in progress, or completed Bachelor's degree is preferred but not requiredNotesPayment is made via PayPal. Seniority levelEntry levelEmployment typeFull-timeJob functionMarketing, Public Relations, and Writing/EditingIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at DataAnnotation by 2xGet notified about new Content Manager jobs in Wisconsin, United States.
NewNational Trade Marketing Lead - Beer & RTD Octopi BrewingNational Trade Marketing Lead - Beer & RTDMadison, WI$120,000–$140,000 / yearOctopi Brewing in Madison, Wisconsin is seeking a National Trade Marketing Manager to lead the trade marketing strategy across their beer and RTD portfolio. Responsibilities include managing POS marketing campaigns, promoting brand strategies, and analyzing program performance.
NewMarketing Coordinator Nercon Conveyor SystemsMarketing CoordinatorMadison, WIReporting directly to the Marketing Manager, the Marketing Coordinator is responsible for collaborating with internal stakeholders and external partners to plan and execute innovative campaigns for branding, product launches, lead generation, and employee recruitment and retention, for both Nercon and MCE business units. ESSENTIAL DUTIES AND RESPONSIBILITIESMarketing Plans & StrategyWork cross-functionally with the Marketing Manager, Sales, HR, Engineering and external partners in the planning and execution of integrated marketing campaigns that span digital and traditional channels.
NewSenior Digital Marketing Data Analyst (Hybrid) American Family Insurance GroupSenior Digital Marketing Data Analyst (Hybrid)Madison, WI$80,000–$131,000 / yearYou will be responsible for leveraging web analytics (primarily Google Analytics/GA4) and e-commerce performance data to inform decision-making, optimize customer journeys, and drive measurable business outcomes. The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement strategy and performance insights for Amfam.com and related digital experiences.
Vice President of Marketing Lindengrove IncVice President of MarketingFitchburg, WIThis executive leader is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in senior living, home health and hospice, affordable housing, and healthcare services. Working collaboratively with operations, sales, executive leadership, and community teams, the Vice President of Marketing leads organizational marketing initiatives across digital, traditional, and community-based channels while fostering a high-performing and mission-centered marketing culture.
NewMarketing Assistant Strike UpMarketing AssistantMadison, WIHands‑on marketing and sales trainingOne‑on‑one mentorship and leadership developmentClear advancement opportunities based on performanceProfessional skill‑building (communication, leadership, strategy)A supportive, high‑energy team cultureFor high performers, there is a defined pathway into team leadership and management roles. You'll:Support the planning and execution of sales and marketing campaignsRepresent well‑known brands in customer‑facing environmentsEngage directly with customers to build brand awarenessAssist with lead generation and client growth initiativesContribute creative ideas to strengthen campaign performanceThis is not a desk‑only role.
Director of Marketing Storm Guard MadisonDirector of MarketingMadison, WisconsinThis is a full-time, on-site leadership role overseeing all marketing initiatives, including traditional marketing, face-to-face events, call center campaigns, and lead generation programs . We are a rapidly growing organization with great opportunities for motivated and hard working professionals who have interest in building a successful career by assisting customers in time of need.
Digital Marketing & AI Content Manager BELOIT AUCTION SERVICE INCDigital Marketing & AI Content ManagerBeloit, WIThe role also provides a unique opportunity to help build the marketing systems for one of the region’s fastest-growing auction companies as we expand operations into our new 55,000-square-foot facility and continue to grow our nationwide bidder base. Because auction marketing is closely tied to the inventory and auction preparation process, this role requires regular on-site involvement to collaborate with staff, identify standout items to promote, and capture real-time marketing content.
Director of Global Commercial Marketing Johnson Health Tech. Co., Ltd.Director of Global Commercial MarketingWIYou'll partner closely with global leadership, product management, creative, digital, sales and regional teams to translate business priorities into compelling brand work that connects with customers and strengthens our position in the commercial fitness industry. You'll help shape how Matrix shows up in the global commercial fitness market - from product launches and customer-facing campaigns to digital storytelling, sales support, global events and brand activation.
NewSenior Manager, Marketing NorthStar Medical RadioisotopesSenior Manager, MarketingBeloit, WisconsinFull timePosition: The Senior Manager, Marketing is a strategic marketing leader responsible for building and executing an integrated marketing strategy that strengthens NorthStar’s brand, accelerates commercial growth, and positions the company for long-term leadership in the radiopharmaceutical market. A variety of nearby communities, ranging from rural towns to suburban neighborhoods, offer flexible housing options and access to multiple school districts, making Beloit an excellent choice for individuals and families considering relocation.
Director of Marketing Storm Guard Franchise Systems LLCDirector of MarketingMadison, WI$70,000–$120,000 / yearThis is a full-time, on-site leadership role overseeing all marketing initiatives, including traditional marketing, face-to-face events, call center campaigns, and lead generation programs. We are a rapidly growing organization with great opportunities for motivated and hard working professionals who have interest in building a successful career by assisting customers in time of need.
Leasing and Marketing Associate Core SpacesLeasing and Marketing AssociateMadison, WisconsinPart timeOur six cultural values guide us every day and we strive to live them in everything we do : PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Conduct informative tours of our community for prospective students, parents, groups, etc., highlighting unique features and amenities that make Hub the best place to live.
NewAssociate Manager - Field Marketing TDS TelecommunicationsAssociate Manager - Field MarketingMadison, WIThe Associate Manager – Field Marketing is also responsible for developing in-market strategic partnerships with key community influencers, Multiple Dwelling Unit (MDU) property management/owners, and developers/realtors, as well as leveraging the partnerships to enable further product penetration of television/video products and internet/broadband services to customers in this important segment. Develop partnerships with MDU owners and/or property managers to gain referral agreements and marketing opportunities; develop business relationships with Homeowners Associations and real estate agents or developers for marketing agreements and/or specialized marketing programs.
Leasing and Marketing Associate Core Spaces LLCLeasing and Marketing AssociateMadison, WIOur six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Conduct informative tours of our community for prospective students, parents, groups, etc., highlighting unique features and amenities that make Hub the best place to live.
NewSales Marketing Part Time Entry Level ($10.50+bonus) SearsSales Marketing Part Time Entry Level ($10.50+bonus)Madison, WI$14–$16 / hourMust be a high school graduate or equivalent * Must be 18 years or older * Ability to persuade, with minimum selling skills * Ability to be a self-starter, with the ability to stay focused on goals and be self-disciplined * Ability to maintain a positive attitude * Ability to write legibly * Above average verbal communication skills * Ability to work a varied work schedule to meet the needs of the business * Ability to stand and walk for extended periods of time. The Home Services division of Sears Holdings Corporation specializes in installed Home Improvement products and the product lines include siding, doors, roofing, kitchen remodels, cabinet refacing and bathroom remodeling and heating and air systems.
NewNetSuite Director, Growth and Digital Marketing OracleNetSuite Director, Growth and Digital MarketingMadison, WI$126,200–$264,100 / yearOracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment.
Product Marketing Manager Pentair PlcProduct Marketing ManagerWI$82,300–$152,800 / yearFrom our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. You will translate Pentair's product strategy into clear, differentiated positioning that strengthens launch execution, accelerates product adoption, supports competitive conversion, and contributes to category growth across Water Supply and Water Disposal.
NewHospitality Sales & Marketing Leader CHOICE HOTELSHospitality Sales & Marketing LeaderMadison, WIChoice Hotels International, Inc. seeks a Director of Sales & Marketing for the Radisson Hotel LaCrosse, Wisconsin. You will lead the sales department, driving all top-line revenues and fostering guest satisfaction through strong leadership.
Marketing Research Analyst III Sub-Zero GroupMarketing Research Analyst IIIMadison, WIThe Marketing Research Analyst III would work closely with the Insights Manager marketing research SME to identify, specify, manage, and execute all Voice of Customer needs, with particular emphasis on Voice of Consumer. Spearhead the design and execution of custom qualitative and quantitative customer research, with a primary focus on supporting Advanced "Fuzzy Front End" Innovation and road mapping and new product development's insights needs.
NewSenior Client Growth Leader - Affiliate Marketing (Remote) Capital OneSenior Client Growth Leader - Affiliate Marketing (Remote)Madison, WIRemoteThis remote role requires exceptional strategic, analytical, and communication skills to partner with major clients in maximizing their success using company solutions. The ideal candidate will have substantial experience in client-facing roles, including account management and data analysis.
Vice President of Marketing Storm Guard RoofingVice President of MarketingMadison, WIFull timeBacked by over 20 years of industry excellence, we've grown into a nationally recognized brand by following the Storm Guard "Way," grounded in integrity, teamwork, and delivering unmatched reassurance to homeowners. Our locally owned franchises provide a supportive, family‑like atmosphere where hard work is honored through competitive compensation, strong benefits, PTO, and flexible scheduling.
Vice President, Integrated Marketing UW Credit UnionVice President, Integrated MarketingMadison, WIJoin one of Wisconsin's premier financial institutions, a National Top Workplace and multi-year recipient of Madison Magazine's Best Places to Work, Wisconsin State Journal's Top Workplaces, and Milwaukee Journal Sentinel's Top Workplaces to receive: Ample amount of time off. You''ve led marketing teams before-probably at mid-size or growing organizations where you had to build processes, establish discipline, and get multiple workstreams pointing in the same direction.