Affinity Business Managers work collaboratively with Leadership, Account Managers, Retail Merchandisers, Technical Specialists, Client Service Specialists, Marketing, and customer partners to effectively mobilize and align resources in support of client and customer objectives. The key function of the Business Manager, Bakery & Fresh Categories is to achieve Affinity client and customer sales, merchandising, and category growth objectives by providing expert strategic guidance, trusted client partnership, and effective market activation at designated retail customers.