Year-One Activation & Platform Development: Lead the year-one creative development of new activations, experiential moments, and brand creative systems across the enterprise, including the initial concepting, identity, and creative platform, before handing the work off to the Associate Creative Director, Entertainment & Sports for ongoing iteration in subsequent years. The Associate Creative Director, Strategy leads format-agnostic campaign creative across MGM Resorts, originating new creative platforms whose execution could take the form of design, content, experiential events, traditional advertising, time-sensitive announcements, or any combination across the format spectrum.