Demonstrable experience with many of the following: Demand Forecasting, Segmentation, Testing, Predictive Customer Response, Price Optimization, Marketing Mix Modeling, Customer Journey Analytics, Next Best Product/Offer, Customer Elasticity (Market Response Modeling), Lead the design, development, and implementation of advanced analytical models (e.g., attribution modeling, customer lifetime value (CLTV),, segmentation, propensity modeling, personalization algorithms, media mix modeling (MMM)).