Proven hands-on experience shaping and delivering journey-informed omnichannel or customer engagement use cases, including audiences, signals and triggers, decision logic, channel sequencing, handoffs, content requirements, activation, measurement, and optimization Deep MarTech expertise and hands-on experience designing and enabling omnichannel solutions across customer data, identity, CRM, CDP, marketing automation, decisioning, digital experience, media, content, field integration, analytics, and measurement, with strong understanding of how these capabilities integrate to enable end-to-end customer engagement. As a Precision Engagement Lead aligned to a priority Internal Internal business area, you will partner with Omnichannel Enablement Leads, Brand, and other channel / functional teams to translate customer needs, insights, and business priorities into more relevant, precise engagement across personal and non-personal interactions.