Consistently enhances the "personal player base" and effectively builds and maintains professional relationships through established methods (i.e. personalized note cards, follow-up phone calls, greeting guests at check-in, dining, recognition of anniversaries, birthday/special gifts), and always follows through with necessary accommodations. Ensures that all of the rated Asian player base stay well informed of existing promotions through direct mail, telemarketing, and in-house contact to encourage trip frequency to the casino, including sending personalized structured literature to a range of the rated player base (i.e. inactives, special offers).