This position provides day to day shift guidance, maintains continuity when the Retail Helpdesk Supervisor is unavailable, and owns the coordination of store technology work including, but not limited to, new store openings, brand refreshes, equipment deployments, and third party technician dispatches. Essential job functions include but are not limited to: Serve as the senior escalation point for Retail Helpdesk technicians and store teams during the assigned shift, especially on weekends, resolving issues within scope and escalating appropriately when additional support or approval is required.