Create Positive Experiences: Identify potential customers, and build and maintain relationships with the local customer base through customer visits, direct marketing, telemarketing, and cold calls, establishing positive first impressions and building rapport. Honor Commitment: Develop New Retail/Base Business for all areas of our business - Service, Parts, New & Used Truck, Lease & Rental, with all leads passed onto departments or sales executives, demonstrating a commitment to lead generation and supporting the sales team.