Own end-to-end operational response for priority incidents, including detection, triage, severity assessment, stakeholder communication, vendor engagement, mitigation, recovery, and post-incident review - translating technical issues into clear business impact across audience activation, journeys, loyalty activity, deliverability, and digital experience. Working closely with analytics, data engineering, and service provider teams, this engineer prevents issues before they impact customers, reduces operational toil through automation, and continuously monitors and validates the accuracy, completeness, and timeliness of customer data across marketing and loyalty platforms.