A strong natural curiosity for analytical problems and data challenges - and the willingness to understand the role of data from strategy to execution to optimization Demonstrated strong project management skills Proven skills in analytical and strategic thinking, project management, presenting, and communication Strong understanding of traditional and digital advertising, strategy and measurement Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas Extensive experience with digital media metrics (Impressions, Clicks, CTR, CPM, etc.). Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software) Experience with querying relational databases with programs like SQL or proven aptitude to learn quickly Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.