Focus first on the treatment side: residential programs, detoxes, PHP/IOPs, outpatient programs, sober livings, and the discharge planners, case managers, admissions teams, clinical leaders, and alumni coordinators inside them. It is the deepest recovery market in the country, and it is four states in one: the Panhandle doesn't sell like Miami-Dade, and the South Florida treatment corridor, the Gulf Coast, Orlando, and Jacksonville each have their own referral culture.