Working closely with the wider Global and Regional Marketing teams, Segment and Product teams, R&D, Commercial Excellence, and business leadership, this leader ensures innovation pipelines are grounded in validated customer and consumer needs, supports critical commercialization decisions throughout the stage-gate process, and leverages AI-enabled insights capabilities to deliver differentiated intelligence at scale. Synthesize multiple sources of intelligence (market, customer, consumer, competitive, regulatory, technology and business) into actionable insights and persuasive, audience-specific stories that inform executive decision making, shape growth strategy, guide innovation investment, enable go-to-market execution, and strengthen customer engagement.