Lead and manage the identification/evaluation of business opportunities through a variety of activities, such as Voice of Customer (VOC), analyzing customer needs, market drivers, technology developments, intellectual property landscape, regulatory drivers, and competitor posturing within the marketplace, leading to the creation and implementation of a robust product/solutions roadmap. Manage a general collaboration portal that collects and analyzes key data for making product decisions; data will include won and lost sales analysis, product enhancement requests, market research data, customer complaints and satisfaction ratings, novel end user applications, unmet customer needs, and pertinent technology developments.