Manage execution of marketing tactics, including thought leadership development (articles, client alerts, bylines, newsletters), email distributions, integrated nurture email efforts for continual engagement (welcome, subscriber, pre- and post-event, lead gen nurtures), event invitations, event follow-up emails, website development, videos, social media posts, internal and external promotional copy, etc., – all designed to drive awareness, engagement, and to nurture leads. Execute marketing tactics that align with business goals by partnering and collaborating with internal stakeholders, including business development, digital marketing, Martech, content, PR, creative, internal communications, and brand teams.