Key ResponsibilitiesAccount Management & Activation * Manage and systematically work through a database of ~25,000 accounts * Re-engage dormant and inactive accounts * Identify new opportunities within existing and past customer accounts * Maintain consistent outreach across assigned account segmentsPipeline Generation * Schedule meetings between prospects and Account Executives * Ensure high-quality, qualified meetings are booked and completed * Maintain consistent pipeline flow for the sales team * Prioritize high-value accounts and opportunitiesOutreach & Engagement * Execute outbound outreach via phone, email, and CRM tools * Follow structured outreach cycles based on account segmentation * Conduct follow-ups with previous opportunities and past customers * Support marketing-driven lead engagementCRM & Data Management * Accurately document all outreach and account activity in Salesforce * Maintain clean and updated account records * Track engagement, follow-ups, and next steps * Ensure proper attribution for meetings and opportunitiesCollaboration * Work closely with Account Executives to transition qualified opportunities * Communicate account insights and activity updates * Align on priority accounts and target opportunitiesPerformance ExpectationsThe ADR is expected to: * Generate consistent meeting volume for Account Executives * Maintain high activity levels across assigned accounts * Reactivate dormant accounts and identify new opportunities * Support overall revenue growth through pipeline developmentTypical monthly targets may include: * 800–1,200 accounts touched * 50–70 meetings scheduled * 35–50 meetings completed * $100K–$300K in influenced pipelineQualifications * 1–3 years of experience in sales, account development, or customer engagement preferred * Strong communication and follow-up skills * Ability to manage a high volume of accounts and activities * Organized and detail-oriented * Experience with CRM systems (Salesforce preferred) * Self-motivated with a results-driven mindsetKey Traits for Success * Highly organized and process-driven * Persistent and consistent in outreach * Strong listening and relationship-building skills * Ability to identify opportunities within existing accounts * Comfortable working with data and large account listsWhy This Role Matters This role plays a critical part in unlocking revenue from existing accounts, improving efficiency across the sales organization, and driving predictable pipeline growth. Account Development Representative (ADR) Location: Irvine, CA Department: Sales Reports To: [SDR Manager / Director of Sales]Overview The Account Development Representative (ADR) is responsible for re-engaging and developing opportunities within Super Color Digital’s existing account database of approximately 25,000 accounts.