Working closely with Communications leadership and stakeholders across the organization, this position develops digital strategy, manages audience development initiatives, oversees digital analytics and reporting, leads integrated campaigns, manages external vendors and platforms, and advises on emerging digital trends and best practices. Serving as the strategic owner of GMF's digital communications ecosystem, the Senior Manager ensures that digital platforms, channels, products, and analytics work together to advance organizational goals, strengthen audience engagement, and elevate GMF's reputation and influence.