Own paid media measurement and reporting in partnership with Growth Marketing and Business Solutions partners - define KPIs by funnel stage, ensure clean tracking and attribution to pipeline and revenue, use incrementality testing, where appropriate, to assess whether paid media is generating results beyond what would have occurred without the investment, and translate platform and agency data into campaign wrap-ups and executive readouts. Hands-on depth in media planning, placement, and ad buying across major paid platforms-including Google Ads (Search, Performance Max, YouTube), Meta, LinkedIn, and programmatic/DSP buying-and through direct relationships with third-party publishers and industry media partners, with the ability to negotiate, execute, and oversee agency-managed buys.