Translate global product positioning, seasonal story architecture, and integrated plans into differentiated North America Utility campaigns, channel strategies, and go-to-market priorities; represent regional needs, insights, and execution requirements in partnership with the Global Sr. This role oversees brand, digital, product, DTC, wholesale, and channel marketing, leading consumer engagement, storytelling, and demand generation initiatives that strengthen brand affinity and drive sell-through to deliver short- and long-term growth.