7+ years in B2B marketing, communications, product marketing, or brand Hands-on experience owning a company website - content strategy, information architecture, working directly with design/dev to ship a rebuild, not just briefing an agency Real estate, proptech, multifamily, or adjacent fintech/insurance experience Exceptional writer/editor - can turn complex product and policy detail into simple, credible copy Comfortable building in a small, fast-moving team with no existing marketing infrastructure Experience partnering closely with sales, partnerships, product, legal/compliance, CX Strong judgment on regulated or reputationally sensitive communications. Core narrative, product messaging, and audience segmentation documented and in consistent use Marketing site revamp scoped, with a build plan and timeline Partner and renter-facing materials complete, accurate, self-serve Post-launch comms cadence running across email, web, portal, help center, sales, CX, events Revenue has a usable, modular marketing toolkit.