Strong working knowledge of Adobe Experience Cloud and adjacent content tools, especially Adobe Experience Manager Sites and Assets, Creative Cloud workflows and Adobe Workfront; familiarity with Google Analytics, Adobe Analytics, Target, Experience Platform/Real-Time CDP and Journey Optimizer is highly valuable. The role designs scalable MarTech architectures, leads content management and personalization initiatives, defines integration and data-governance strategies, and partners with business and marketing teams to deliver digital transformation and measurable business value.