Support Marketing Initiatives: Seasonal campaign sample planning, coordinating retailer marketing initiatives (stores & digital), paid media content planning, packaging updates, partnership collaborations, etc. Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world's most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholls, and Allen Edmonds and many more.