This role requires experience in Lifecycle Marketing, CRM Marketing, or Growth Marketing, preferably within SaaS, FinTech, Consumer Technology, B2B Software, Subscription Services, eCommerce, or Digital Products, where customer acquisition, onboarding, engagement, retention, and revenue optimization are key business priorities. The ideal candidate will have deep expertise in lifecycle marketing, CRM platforms, customer segmentation, marketing automation, experimentation, and cross-functional program leadership while working in a fast-paced, ambiguous environment.