The primary responsibilities of this role are to: Activate the Commercial Ambition through customer experience, establishing a deliberate, farmer‑centric engagement model that drives sustainable growth and retention across Bayer's portfolio; Lead the evolution toward an unparalleled customer experience by defining the target experience and integrating brand, sales, digital, data, and partner capabilities to deliver it at scale; Set and govern the "what" and the "how" of differentiated customer experiences by farmer segment, enabling seamless omnichannel engagement and consistent long‑term relationship building; Establish disciplined, enterprise‑wide execution of customer experience, ensuring consistency across teams, brands, and markets while strengthening trust and relevance with farmers; Leverage data, insights, segmentation, and customer analytics to shape differentiated experiences, guide interaction strategies, and inform decision‑making in support of Commercial Ambition outcomes; Increase efficiency and effectiveness across key farmer moments by aligning in‑person, digital, and partner‑enabled interactions to address farmer needs and pain points with greater precision; Manage and coordinate work across multiple marketing sub‑families, including product and brand marketing, P&L‑linked portfolio management, advertising, and promotional activities to support strategic objectives; Design, develop, and implement strategic marketing programs and pricing strategies across market sectors, utilizing print, broadcast, and digital media to effectively launch, position, and grow Bayer's offerings. Bayer seeks an incumbent who possesses the following: Required Qualifications: Bachelor''s Degree; Proven business leadership experience in commercial, sales, marketing, or adjacent roles with direct accountability for growth outcomes; Demonstrated success leading marketing and commercial activation at scale, translating strategy into sustained business impact; Strong capability to lead complex transformation, managing multiple initiatives while maintaining strategic clarity and execution discipline; Solid understanding of P&L drivers and the ability to align customer experience and marketing investments to Commercial Ambition returns; Deep expertise in brand positioning, customer insight, and portfolio strategy, enabling differentiated experiences across segments and farmer types; Advanced strategic, analytical, and systems thinking skills, with the ability to connect insights to decisive action and measurable outcomes; Track record of creative problem solving, driving clarity and simplification in complex, cross‑functional environments; Evidence of translating strategic intent into measurable results through disciplined execution and performance management.