Paid Media drives company-wide digital media strategy, campaign management, and consultative support across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships. Build and maintain comprehensive measurement plans to evaluate paid media performance, calculate benchmarks based on objectives, develop + maintain attribution models to identify trends, testing opportunities, and insights by channel, audience, festival/tour/regional show, and business unit.