These responsibilities include some of the following: Lead key direct-to-consumer marketing activities and digital execution Understand People Who Can Benefit from PrEP (PWBP), the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of strategic marketing campaigns & materials Assist in the evolution of the customer journey and content strategy to reach patients in moments that matter Foster collaborative relationships across brand and cross-functional teams, network and build alliances Manage projects through promotional review and the Copy Approval system Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect Develop Key Performance Indicator (KPIs), track performance and optimize marketing programs for maximum impact Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business . Prior PrEP or HIV market experience Demonstrated ability to effectively work in a matrix team environment (i.e. Copy Approval Team, brand marketing, sales, training, medical, insights and analytics, etc.) Media planning knowledge across multiple channels Project management and demonstrated analytical skills Ability to work independently, with minimal direction High level of motivation and a strong ability to find creative solutions to unstructured situations Knowledge and practical application of compliance acumen in the pharmaceutical space Experience preparing and delivering written and verbal communications in a professional setting, interpersonal influencing skills and prioritization skills Experience navigating internal processes, manage multiple priorities, and keep projects on track to meet deadlines #LI-ViiV #LI-GSK Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees.