Support educating relevant cross-functional members of Nestle USA (NUSA) organization on key aspects of ecommerce strategy, business and needs Understand ecommerce strategies/roadmaps, organization, operations, shoppers, capabilities and best practices Understand key retailer requirements for strategic partnerships, socialize with internal organization and develop plan to attain Identify relevant KPIs, secure necessary data to measure, track and report out to key stake holders accordingly Create and execute annual joint business plans (includes partnering with store cams, shopper marketing manager, operations/supply chain/nance as necessary to enable key plan elements) Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities Drive category and NUSA sales growth, markets share & brand representation online Translate category roadmaps and CAPs into actionable plans for assigned retailers Develop and execute strategies and plans to meet assigned sales and e-market share and digital penetration goals Monitor and improve brand distribution, representation and discoverability for assigned brands. Collaborate with brand teams, customer account managers, digital strategists, shopper marketing and agency partners on key programs Develop strong understanding of various paid search ROI Allocate and manage assigned trade and retail media budget to include maintenance in internal reporting tool and reconciling financial records to ensure accuracy Provide accurate and timely eCommerce sales forecasts and conduct regular business reviews Lead and support digital growth initiatives for long range planning and innovation meetings for assigned brands and customers.