Own the strategy, build, daily management, and scaling of Google Ads and Microsoft Ads search campaigns with monthly budgets of $50,000 to $100,000, including keyword architecture, match type strategy, negative keywords, and Quality Score optimization for high-CPC loan queries. Build and run campaigns in accordance with ad platform policies governing financial products, including Google's Personal Loans policy requirements for required disclosures, APR representation, and loan duration display, and the equivalent requirements for credit card and tax preparation advertising.