Extensive experience executing high-performing paid digital marketing campaigns across channels such as web, email, social media, display and search, with experience using platforms such as Meta Ads Manager, TikTok Ads Manager, Google Ads, Microsoft Ads, AEM, WordPress etc. Designing and executing automated email journeys to manage lead quality, pre-qualify leads through automated eligibility checks and personalised journeys, and move customers through every stage of the marketing funnel and drive offline conversion rates.