Fort Worth, TX30+ days ago
Leading and developing a team of product managers to execute annual brand plans and achieve budget targets • Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education • Manage the full Advertising & Promotion budget for all BioTissue brands • Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores • Work closely with Managed Markets and Pharmaceutical distributor account managers to drive channel demand and implement strategies to improve payor access • Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches • Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience • Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability • Work closely and manage relationships with external and internal creative agencies and digital CRM leaders • Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling • Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share • Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning • Manage all partner programs related to pharmaceutical product sales and be well informed of FDA regulations that impact drug product marketing and sales. BA/BS required MBA, M.S. or advanced degree preferred 8+ years of experience in Pharma or MedTech required in Marketing, Sales, R&D or related functions 4+ years of work experience in product marketing required, with at least 2 years supporting a drug or biologic required Prior experience leading a team preferred, or strong potential as a new people leader Experience marketing medical devices or drugs to surgeons across diverse surgical specialties is strongly preferred.