Develop, execute, optimize, and report on integrated marketing campaigns for priority Single-Family and Multifamily audiences, including lenders, seller/servicers, multifamily owners and operators, housing finance partners, mortgage brokers, correspondents, and existing customers. This role will work across Multifamily Marketing, Single-Family Marketing, Sales, business teams, and marketing partners to generate measurable demand, increase adoption of priority products and capabilities, and create qualified business opportunities.