You will also help develop, articulate, and evangelize the agency-wide departmental view on media strategy, emerging tactics, and technical execution, in addition to conducting deep-dive media, industry, or company research to allow the agency to develop highly accurate, innovative, and strategic advertising and marketing plans. Lead end-to-end campaign implementation and management, overseeing how campaigns are executed, optimized, and analyzed across various digital and traditional platforms, including partner negotiation and contracting.