ResponsibilitiesDefine and execute an AI transformation roadmap across marketing and advertising functionsIdentify opportunities to leverage AI for campaign optimization, personalization, audience targeting, and workflow automationBuild frameworks that scale AI initiatives from pilot programs to enterprise-wide adoptionLead experimentation efforts across attribution, audience development, testing, and performance optimizationDevelop advanced advertising intelligence capabilities by integrating audience signals, campaign performance, and business outcomesModernize measurement and attribution capabilities beyond traditional last-click methodologiesPartner with marketing, analytics, technology, and agency stakeholders to drive strategic initiativesInfluence cross-functional teams and help shape future marketing technology investmentsRequired Experience8+ years of experience in advertising, marketing technology, digital marketing, marketing analytics, or related fieldsExperience operating within large enterprise environmentsStrong understanding of advertising performance measurement and attributionProven ability to leverage data and technology to drive business decisionsExperience influencing stakeholders across complex, matrixed organizationsBachelor's degree in Marketing, Business, Analytics, Computer Science, or a related fieldTechnical ExperienceData analysis and performance measurementPreferred ExperienceAI, machine learning, LLMs, or agentic workflow exposureAgency experience within analytics, AI, or marketing technology teamsAttribution modeling and marketing measurement expertiseCompensationOpportunity to work alongside senior marketing, analytics, and technology leaders driving AI adoption across a global organization#J-18808-Ljbffr. Sitting on a highly visible marketing leadership team, this role will drive AI adoption across advertising initiatives while partnering closely with leaders across marketing, analytics, and technology.