The Public Relations and Advertising (PRAD) program emphasizes strategic thinking, research, creative storytelling, and relationship building, equipping students to develop compelling messages, engage diverse audiences, manage organizational reputations, and design impactful communication campaigns across traditional and digital platforms. Academics include programs in the College of Arts and Sciences, School of Business Administration, School of Education and Human Services, School of Engineering and Computer Science, School of Health Sciences, School of Medicine and School of Nursing.