Be Personal – Walk the Member/Employee PathBe a Leader – Empower, Collaborate, OwnBe Outside the Box – Innovate, Educate, EngageBe Real – Integrity and Transparency MatterBe the Connection – Serve our CommunitySecond, will they thrive in a culture like ours, where we default to trust, embrace feedback, and desire to innovate? Member Advocates are responsible for delivering an excellent service experience by seeking to understand the member’s short and long-term needs, offering products and services that improve the member’s overall financial well-being.