Design, build, and launch always-on lifecycle journeys in HubSpot: welcome and onboarding, first-to-second visit conversion, rebooking and appointment reminders, membership adoption and retention, cadence and replenishment nudges, post-visit follow-up, and lapsed-guest win-back. As Lifecycle Marketing Manager, you will own the guest journey end to end - from the first visit through to routine, habitual visitation - and use email, SMS, app push, direct mail, and outbound call campaigns to move guests through it.