The most critical part of this role is to set, plan, and direct on-trend lifestyle and still-life photography concepts for press-on nails, including models, packaging, and hand shots, based on the Brand team's marketing campaign direction and nail tip designs. To do this, the role collaborates with the in-house multimedia team, the Brand team, and Brand Design Teams 1 and 2, providing competitive, aesthetic visual assets grounded in the brand guidebooks across digital and print.