The GM's primary responsibilities include overall management of the venues, promotion, operations, construction, purchasing, policy administration, booking, marketing, finance, food and beverage, box office, advertising, security, production, maintenance, and related operations for the Tyson Event Center, Orpheum Theatre, and Sioux City Convention Center. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.