Create platform-native content (Reels, TikToks, Stories, carousels, static posts) in collaboration with the Creative team, including producing short-form video content using UGC, product demos, and original footage with tools like CapCut, Canva, and similar video/graphic editing platforms. This role also builds and manages LifeStraw's brand ambassador and affiliate programs, oversees creator whitelisting partnerships, and develops educational and storytelling content that brings LifeStraw's extensive product line to life for consumers.