CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Define and own CBRE's AI-driven global MarTech strategy, spanning marketing automation platforms, customer data platform and identity strategy, consent and privacy management, orchestration, analytics enablement, and AI-powered segmentation, scoring, and decisioning.