Support team members (e.g., leading by example or coaching) to ensure a great guest experience, including assessing guest needs, providing technical product educations, and supporting in-store transactions and omnichannel programs (e.g., buy online pickup in store, phone sales, and ship from store options). Reporting to the Store Manager, the Assistant Store Manager strategically manages and promotes sales culture within a retail environment to achieve or exceed sales, KPIs, and profitability goals through short- and long-term planning and expense control.