The 20,000-seat arena, affectionately referred to by some as "the Cathedral of College Basketball," is home to the National Champion University of Kentucky men's basketball program and has played host to some of the most talented and award-winning musicians/artists in the world, including U2, Paul McCartney, Elton John, Justin Timberlake, Kenny Chesney, Taylor Swift, and many others. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.