Design, Evolve & Optimize Loyalty & Engagement Programs: Serve as a trusted partner to clients, designing, evolving, and optimizing loyalty, retention, or engagement programs (for B2C or B2B) by developing investment business cases that quantify the financial impact of loyalty program design choices, including member tier architecture, reward currency, earn/burn mechanics, and benefit structures that align with clients’ broader business goals. Lead and Deliver:Partner with cross-functional Kobie teams to develop and deliver multi-year loyalty program financial models covering revenue lift, member acquisition and retention economics, redemption cost, and program ROI, calibrated to client-specific data.